Defining a branded color palette is one of the easiest ways to create consistency and polish in your grid. Depending on your business, sticking to a super strict colour scheme might be way too hard, but even if you don’t want to restrict yourself to only a few specific colors in your photos, deciding on a palette is still be important in determining how you'll edit the photos you post to make sure they're of the same tone and temperature. 

For example, if your brand’s color palette includes various shades of blue and green, you won’t edit your images with any warm-toned filters. If you're going for a sharp and modern feed with lots of stark black and white, you'll have to be very careful about not posting photos in which the whites appear too yellow or too blue. Mixing cool and warm toned photos in a single feed usually reads as a real rookie mistake... But we'll get to how to avoid that in the next section. 

Even if you want your feed to be super colourful, you still need to identify what kind of colourful you're going for? Is your vision for your feed bright and bold, pastel, neon, hyper-real and super saturated? These aesthetics are all "colourful" but they don't necessarily play well all together, so there are still tough curatorial decisions to be made!

If you plan to use any graphic content in your feed, like text or quote boxes, or blog post graphics, think about the colours you'll use in those elements. Your graphics should aesthetically align with the colours in the rest of your content, or the'll risk looking obnoxiously sales-y at worst, and at best, ill-considered.

So... now is the time to pin down your palette.

You can use an online color picker like Adobe Color Wheel to find complimentary colours. Think of an overall palette, (like brights, or pastels, etc), for your feed. Then, select 2-3 main brand colors that you will use often to "ground" your account, so that it's easily recognizable.



HEX _ _ _

RGB _ _  _ _  _ _


HEX _ _ _

RGB _ _  _ _  _ _


HEX _ _ _

RGB _ _  _ _  _ _



If you plan on sharing graphic content with text elements like tips + tricks, blog graphics or quote boxes, you will want to ensure that you outline the fonts that you want to use in your visual style guide too.

It’s best to stick to 2-3 fonts. Just like your color palette, filters and editing style; consistency in how you relay your message through text is essential.

Note: Images viewed at a glance from the overall gallery are small, so keep that in mind when selecting the text for your graphic content.


FONT 1: ___________________________________________

FONT 2: ___________________________________________

FONT 3: ___________________________________________



If you aren’t going to stick with a true color palette in your posts, the way you filter + edit each image is important to your overall feed.

It’s best to choose 1-3 filters at most, and to edit all of your photos in the same manner. This allows your gallery to be cohesive and appealing overall.

If you want to create your Instagram content on your phone, you could try using apps like VSCO, A Color Story, and SnapSeed to edit.

Or, you might decide that you only want to create your content on a DSLR camera + edit in a program like Lightroom or Photoshop.

Again, the main thing to remember here is that consistency is key. However you decide to shoot, filter + edit; lock in your signature style, then stick to it.

How will I create content:

⃞ Phone

⃞ Camera

⃞ Both


My preferred editing apps or programs:

⃞ Lightroom

⃞ Pixcapp


⃞ Snapseed

⃞ Other

Write down 1-3 filters, (or actions), that you will edit with:

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