Choosing Your Objects
- The objects grouped can follow a strict theme, or the whole mix can be more whimsical.
- The colours of the elements should fit your brand / theme.
- The objects should all either fit the same purpose (ie: office supplies) or be things the same person would have (ie: baby booties, rattle, childish animal print, blocks). Can be themed by colour, by texture, by object, or by owner.
- The way you arrange objects speaks to your brand’s character, and this is something to think about when you’re creating flat lays. Compositions can be quite loose, or highly structured. Sparse or very full.
- The way the camera sees angles and shapes isn’t the same way your eye sees them. This is called distortion, and it’s the bane of any flat lay master’s existence. I use the tripod because it frees up my hands to constantly arrange and re-arrange items until I’m happy with how they appear in my square. I use dimes, and a lot of white tack to prop objects up at angles that make them look straight to the camera.
- Give objects more room to breath than you’d think. Really crowded flat lays don’t tend to look as good, and they create so many shadows that they can be difficult to edit. They always looks a bit murky.
- Structured flat lay
- Loose flat lay
- The magic circle
- The rule of thirds
- Deconstructed parts of a whole
- Add in hands